Ebook Free Merchandising: Theory, Principles, And PracticeBy Grace I. Kunz

Ebook Free Merchandising: Theory, Principles, And PracticeBy Grace I. Kunz

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Merchandising: Theory, Principles, And PracticeBy Grace I. Kunz

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This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.

• Sales Rank: #561729 in Books
• Brand: Brand: Fairchild Pubns
• Published on: 2005-05-31
• Original language: English
• Number of items: 1
• Dimensions: 1.50" h x 7.50" w x 9.50" l, 2.58 pounds
• Binding: Hardcover
• 538 pages

Features

• Used Book in Good Condition

About the Author
Grace I. Kunz is Associate Professor Emerita at the Textiles and Clothing department of Iowa State University. She is a member of the International Textile and Apparel Association, the American Apparel Manufacturers Association, the American Collegiate Retailing Association, Iowa Textile and Apparel Association and Pan-Pacific Business Association. Her teaching and research interests include apparel technology, assortment planning, merchandising, product development and global issues. Her findings have been published in the Journal of Fashion Marketing and Management, Clothing and Textiles Research Journal and Journal of Small Business Strategies, among others.

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Free Ebook The New Doublespeak: Why No One Knows What Anyone's Saying AnymoreBy William D. Lutz

Free Ebook The New Doublespeak: Why No One Knows What Anyone's Saying AnymoreBy William D. Lutz

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A witty look at doublespeak, language that is evasive, misleading, self-contradictory, and deceptive, explains how to dissect a politician's doublespeak, fight it, demand clear communication, and become critical listeners of language. $35,000 ad/promo. Tour.

• Sales Rank: #1094834 in Books
• Published on: 1996-07-31
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x 6.00" w x .75" l,
• Binding: Hardcover
• 256 pages

Amazon.com Review
William Lutz, a professor of English at Rutgers University and former editor of the Quarterly Review of Doublespeak, has had enough of doublespeak--the inflated, involved and often deliberately ambiguous use of language or when "strategic misinterpretations" are used instead of lies. He argues that the practice has been growing in our culture, and he's right. In this book he reviews doubletalk by Democrats, Republicans, journalists, economists and Supreme Court justices, and shows how the repeated use of a phrase allows it to stay unchallenged in the lexicon. Say what you mean, argues Lutz, and we'll all be better off.

From School Library Journal
YA. This is the second book by the doublespeak detective who entertains, angers, and motivates with his continuing exposure of the nonsense language that pervades the public atmosphere. With brevity, clarity, and wit, Lutz explains that doublespeak is language that makes the bad seem good, the negative appear positive, the unpleasant appear attractive or at least tolerable. A tax increase, for example, is not a tax increase, but rather "revenue enhancement," "wage-based premium," "user fee," or "passenger facility charge." Workers are never laid off; they're "redundant," "transitioned," or offered "voluntary severance," or, as in the computer industry, they're "uninstalled." The author talks about fuzzy thinking, labels and mental maps, signs and symbols as well as cognitive dissonance in ways that are easily understood and humorously illustrated. His purpose is to help readers identify ways in which we are ripped off, hoodwinked, and otherwise manipulated by others due to the pervasive influence and acceptance of doublespeak. Lots of white space and relatively large type make the book readable. Chapter notes document all the references, and the 58 sources in the bibliography lead readers to additional thoughtful reading about the use and misuse of language.?Cynthia J. Rieben, W. T. Woodson High School, Fairfax, VA
Copyright 1997 Reed Business Information, Inc.

From Library Journal
Lutz (English, Rutgers Univ.), a former editor of the Quarterly Review of Doublespeak, has written a strong argument for the honest use of language. Focusing on the misuse of language by government employees, journalists, and economists, he argues passionately that doublespeak (the use of language to mislead, as when lies are called "strategic misrepresentations") is dangerous to the welfare of the nation. He shows how both Democrats and Republicans engage in doublespeak and is especially good in his description and explanation of the language of law and the Supreme Court. A fair and outspoken view of American political life and the degradation of language; recommended for public libraries.?Gene Shaw, NYPL
Copyright 1996 Reed Business Information, Inc.

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